Full Name
Keith R. Holdaway
Job Title
Advisory Industry Consultant
SAS Institute Inc.
Speaker Bio
Keith Holdaway, upstream domain expert across the global oil and gas industry practice, provides SAS customers and prospects with consulting expertise based on 18 years of experience as a geophysicist for BP, Shell and several consultancy companies, living in London, Dubai, Muscat and Houston. He graduated with degrees in geology and geophysics from Durham University in United Kingdom.

His work with the Ministry of Petroleum in Saudi Arabia, British Petroleum in the United Arab Emirates and Shell Oil in Oman has provided Holdaway with a wealth of experience processing and interpreting seismic and reservoir data. While in Dubai, Holdaway also worked as a consultant geophysicist for Geophysical Services Inc. dedicated to the Atlantic Richfield Company. Holdaway’s main focus was processing seismic data and correlating attributes to well logs and seismic to ascertain reservoir characterization. He also worked on a vibroseis data acquisition field crew as the chief geophysicist.

His work at SAS spans 21 years, including 11 years as a software developer in R&D where he focused on Java programming and the Java Virtual Machine optimization, as well as developing SAS C/C++ compilers. The most recent 10 years saw Holdaway develop soft-computing models in Machine and Deep Learning case studies for E&P and downstream areas. He now works in a global IoT group as the business developer for SAS O&G.

He has authored two books published by Wiley on data driven analytics in O&G as well as 12 SPE technical papers. He holds 2 patents. As an active member of the Society of Exploration Geophysicists, the European Association of Geoscientists and Engineers and the Society of Petroleum Engineers, he regularly talks at international conferences. Holdaway is also a Fellow of the Geological Society of London.
Keith R. Holdaway